Have your words learned how to sell?
You have a salesperson working for you that never sleeps. Never takes time off, never draws a salary, never makes you sit through long meetings. Best. Hire. Ever.
Naturally, you’d want to make sure this employee is doing a stand up job. You’d check that they’re delivering consistent monthly revenue and if something were off, you’d want it fixed fast. Thing is, you do have this always-on salesperson and the great news is that you always will.
I’m of course talking about your copy. All the words on your website, in your sales emails, on your landing pages that you use to convert new customers. So, what kind of salesperson has your copy been for you? Are they delivering the kind of numbers that make you want to kick back and relax with mojito in hand? Or are they consuming valuable page real estate with far too little to show for it?
If you feel like your copy could be working harder for you and delivering greater profits, then read on, this is for you.
My name is Farren and I've helped over 200 startups and entrepreneurs use copy to exceed their revenue targets. It wasn't long after I first started copywriting 15 years ago that I realized something important:
Copy that sells is written by people that sell. The most critical skill that every copywriter should master is sales.
It blew my mind to learn that most copywriters never actually learn a thing about selling. Ever had one approach you with a cold sales pitch? Then you know exactly what I mean.
I decided that if I wanted to do things differently, I needed a solid sales foundation. So I sought out two explosive-growth startups who had sold their way up to billion dollar valuations. I clawed my way into joining their sales teams where I learned and perfected a bedrock of sales expertise.
At first, my newfound sales acumen came in handy for closing company-wide celebrated deals in as little as an hour-long phone call. Now it works for you in your copy, converting your audience into the long-term customers they're ready to become.
Connecting the dots between selling and copy creates a profound impact on your bottom line. If you want to learn more about what selling through copy can do for your business, you can catch my full story here.
What business leaders like you have to say
"Farren is incredibly smart when it comes to all things go-to-market, having the unique ability to discuss high-level strategy while also paying attention to the granular tactical details. Her experience in previous sales and growth roles really shows, and I would recommend anyone looking to increase their sales to seek out her advice."
Bruce Marable, CEO at Employee Cycle